The essential framework for business development
Advertising Communication, Creativity, Copy, Graphic Design, Media, Production, Innovation and Research.
It sets the objectives and defines the communication strategy, becoming a real "intelligence service" for the company.
At ARCADIA we know that Marketing is the essential framework for commercial development and, precisely for this reason, it must be entrusted to teams of proven solvency.
Advertising is the face that the advertiser presents to its client. "What we want to say about ourselves, our products and/or services, and how we want to be perceived.
Communication has to be simple, so that it is understood by our target audience, and direct to avoid confusion or loss of attention.
At ARCADIA we are very clear that to sell you have to convince and to convince you have to seduce.
Creativity as a basic concept of communication.
It is the ability to impact, penetrate, seduce and convince.
It is essential to express the message clearly and to determine the addressee with certainty, but in the case of ARCADIA we know that this is not enough. Communication must ride on the back of a creative message. And creativity is intuition, talent, originality?
The figure of the content creator is essential to have a good digital marketing plan; he or she is in charge of creating the path to position your products and services on the Internet.
Among the functions it performs, the following should be highlighted:
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Design and development of strategies according to the objectives.
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Development of a content plan, short or long term, defining keywords, content style and other points.
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Revises the content to ensure its quality. Optimise SEO content.
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Measurement and analysis of results in the achievement of objectives.
On ARCADIA we know that each requirement requires its own speciality.
In advertising we call Copy the copywriter (who does not necessarily have to be creative, but if he or she is, so much the better).
The figure of the copywriter is transcendental in written communication, especially in an era like the present, characterised by a certain indolence in the precise use of vocabulary, spelling and syntax.
A well-written text, free of mistakes and/or typos, is the first thing we demand from a text in Arcadia.
Graphic, conceptual, web design... is the plastic architecture of Communication.
It involves designing the message: images, symbols, texts, typographies, logos, illustrations and colour must be arranged according to a strategic scheme.
Graphic design is not what you see,
but what you must make other people see
(Edgar Degas)
As vehicles, showcases and messengers of the proposal.
A medium is anything that allows us to get the message to the target audience. From a flyer to an aerostat, from word of mouth to social networks.
Press, radio, cinema, RRSS, PLV, eMarketing, etc.
Anything that allows us to spread our message is a means to be considered.
Innovation is the only way to bring creative solutions to move the market forward.
On ARCADIA we have the two basic elements: knowledge and creativity.
